No e-commerce or other business can think without a digital platform in this digital age. That’s why GOOGLE MY BUSINESS – an essential part of local business and local SEO.
GOOGLE MY BUSINESS occupies a significant position in the digital presence or the work done for digital marketing.
This is an essential service to connect the business with the customers. It serves as a medium for local SEO or any business branding and marketing.
Nowadays, if you want to find a place, office, or organizations, which job do you do first? You will probably search for it on a search engine like Google.
We can easily find an organizations from the results displayed by search engines. If there is any digital platform for the desired organizations, we can quickly get it.
What is GOOGLE MY BUSINESS (GMB)?
It is a tool or service that manages the online presence of your business or organizations through Google.
This makes it easy to find any business on the Google search results page and Google Maps.
A Google search by typing the name of a business reveals various information, including business location, photo, address in a box on the right side of the PC and at the top of the mobile.
When you search by typing a service or business category, the search results show the names of the three businesses along with the map and some information. It displays this information due to creating and updating pages.
Displays information on OneBox or the Knowledge panel
When searching by typing the name of a business, a box on the right side of the computer and the top of the mobile displays some information about that business separately.
Knowledge Graph is also called One Box Result. Information varies by business category. The following information is usually found in this section:
- The name of the business
- Business category
- Map – Business Location
- Business address
- Business Hour
- Phone number
- Call Options – For Mobile
- Restaurant or Hotel Menu link, order link, or reservation link
- Different attributes include payment system, wifi service (varies by business category)
- Photos – Logos, working photos, team, business-related photos
- Video – Business Related
- Question and answer session
- Business reviews – Google, Facebook, Yelp, etc.
- Special offer or post
Importance of GMB (Google My Business)
- Google is accessed by 80% of people looking for local business information.
- About 30-50% of those who search visit business locations.
- The majority of people who search for local businesses buy products or services.
Most small and medium businesses rely on local customers, and they can never deny this critical issue.
Features of GOOGLE MY BUSINESS
Info: Various important information related to business is displayed on Google through GMB.
Website: You can create a free website for your business.
Google Adwords: Google AdWords can be managed directly, and the business can be linked up. The hooves can be readily displayed within a specific area of the business location or in the city of your choice.
Post: Various posts or offers can be shared directly through this page. You can add the buy button, book button, or link button in this post.
Insight: How many business searches, how many people have called or how many people have visited the website, etc., reports are available.
Advantages of using GOOGLE MY BUSINESS
Digital Presence: The GMB is responsible for Google Business’s digital presence. The map and search pages on Google make it easy to locate businesses.
Customer Interaction: GOOGLE MY BUSINESS allows you to interact directly from the search page.
This allows the customer to ask any question, and the business provider can quickly answer that question and respond to the feedback.
Everything on one platform – Google My Business – showcases essential information at once.
The client can quickly get information about the business and communication if necessary.
Map Visibility: Google Maps users have access to the location of the business, and anyone can find the business through GMB Page Verification.
Organizations or businesses that can create GMB pages
- Any organization, organization
- Small, medium or large size shop, restaurant
- Any service provider
- Any business that has a physical address
However, this service will not apply to any organization or business. The GOOGLE MY BUSINESS service does not apply to short-term rental homes or temporary companies
How GOOGLE MY BUSINESS promotes a business
Branding: A Google search for your brand name first shows your brand profile and organic results, strengthening your brand.
Reviews: Users can write reviews on their GMB profiles. You can use this review to help other customers decide whether or not to purchase your product or service. The more thoughts you answer, the more satisfied your customers will be.
Local SEO: If you have a GMB profile, Google’s local search will show your business better and enrich your local search results.
Your business will rise to the top of the local search results with more and more reviews. Mention your business reviews on other high authority websites, including GMB, Facebook, Yelp.